12/03/2008
AMAZIA PACTS WITH ASIA-PACIFIC BROADCASTING UNION

Paris, March 12, 2008 – AMAZIA, the first Asia-based business-to-business exhibition, conference and networking event to be devoted to the creation and distribution of television, music and gaming content across all delivery platforms, has signed a promotional partnership with the Asia-Pacific Broadcasting Union (ABU).

The inaugural AMAZIA, organized by Paris-based Reed MIDEM, will take place from 17-20 November, 2008, at the Hong Kong Convention and Exhibition Centre. “The ABU’s experience in broadcasting throughout Asia-Pacific and its commitment to developing Asian entertainment production and distribution platforms makes it a natural partner for us,” says AMAZIA Director Franz Caduc. “This new event is dedicated to facilitating business within Asia-Pacific by bringing together the region’s leading entertainment and content distribution companies with their international counterparts. Following in the footsteps of China’s State Administration of Radio, Film and Television (SARFT) and the Shanghai Media Group (SMG), who both gave their backing to the event in October, AMAZIA is delighted to be partnering with the ABU and we look forward to welcoming ABU members to Hong Kong.”

Opening the market, the AMAZIA ENTERTAINMENT SUMMIT (17-18 November), will be a strategic two-day conference bringing together the entertainment, digital and advertising leaders both from Asia and around the world to discuss the opportunities presented by Asia's media revolution. Eight months before the event, AMAZIA has already signed some 160 companies from around the world and over 140 Asian buyers.

“The Asia-Pacific broadcasting market is extremely dynamic and the ABU welcomes the opportunity that AMAZIA provides to focus international attention on the region,” says David Astley, Secretary-General, ABU. “In addition to the clear business goals of the exhibition for buyers and content producers, AMAZIA'S ENTERTAINMENT SUMMIT provides the ideal forum to explore next generation digital distribution platforms and content services.”
The ABU’s mission is to facilitate the development of broadcasting in the Asia-Pacific region and to organise co-operative activities among its members. It currently has over 185 members — some of which operate over ten channels — in 56 countries, reaching a potential audience of some three billion people in an area stretching from Turkey to Samoa, and from Russia to New Zealand.

More information on AMAZIA can be found on: http://www.amaziacontent.com/

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Note to Editors:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors, GLOBAL ASSET for asset management professionals and GLOBAL CITY for urban management specialists.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit http://www.reedmidem.com/.

For more information please contact:

Reed MIDEM

Philippe LE GALL, Press Officer
Tel: +33 (0)1 41 90 46 48
Fax: +33 (0)1 41 90 67 24
Email: philippe.legall@reedmidem.com

Joanna KIRK – Press Officer
Tel: +33 (0)1 41 90 45 82
Email: joanna.kirk@reedmidem.com
Fax: +33 (0)1 41 90 67 24

http://www.amaziacontent.com/