Cannes, January 27, 2008 – Ten months before the event, 200 companies from around the world are already set to attend AMAZIA, the first Asian-based business-to-business exhibition and conference event devoted to the creation and distribution of international entertainment content across all delivery platforms.

The inaugural AMAZIA, which will take place from 17-20 November 2008 at the Hong Kong Convention and Exhibition Centre, reflects the development of the market, especially in Asia, where the number of distribution platforms has significantly increased.

“A new event focusing on Asia is timely. We welcome the organisation of AMAZIA to attract new business to this huge, relatively undeveloped music market,” says Alison Wenham, CEO of the UK based Association of Independent Music (AIM) and president of Worldwide Independent Network (WIN).

“China, and Asia in general, are great potential markets for digital content. In such a context, AMAZIA is a unique opportunity for leaders from the industry to meet key Asian players,” adds the French Export Music Office that will be in Hong Kong next November with a delegation of French music professionals.

Several multi-content pavilions, namely Korean, Taiwanese, but also Spanish, and Italian, are expected to attend AMAZIA, which promises to be highly international and diversified. The event has indeed won strong support from China, Japan, Hong Kong and India as well as from non-Asian territories such as the UK, the Netherlands, the US, Australia, Denmark, Germany, Hungary, Israel, Mexico and Sweden.

“The positive response to AMAZIA reflects the importance that key Asian players and their international counterparts from the entertainment industry give to this international forum in Asia,” says Franz Caduc, director of AMAZIA. “The evolution of the market towards the convergence of all content genres on digital platforms is clearly illustrated by the astonishing rate at which the exhibition area is filling.”

Alongside the exhibition, two complementary events will be held at AMAZIA providing the ideas, tools and case experiences for delegates to use whilst building their Pan-Asian and international business.

From 17-18 November, the event will host the AMAZIA Entertainment Summit, a strategic two-day think-tank bringing together the movers and shakers of the entertainment industries from throughout Asia and the world to discuss the future of media and entertainment with a special focus on the Asia Pacific Region. The Summit will provide a mix of high profile keynotes, visionary sessions, exclusive cutting edge demos, roundtables and VIP networking events.

The AMAZIA market seminars (18-20 November) will go deeper into the business of each content genre, and provide unparalleled networking opportunities for delegates, both cross content and cross platform.The programme is set to focus on specific Asian territories and will feature innovative business matchmaking through small group workshops, prearranged one-on-one meetings, listening sessions or pitching for co-production. Delegates will also have access to innovation zones showcasing new talent, the latest content-centric devices and technologies, and game screenings. Overall, AMAZIA market seminars will foster deal making for music, games and television as well as Mobile and cross platform content.

 

Meet the AMAZIA Team at MIDEM on booth 15.01, Level 01

Come to the cocktail (Tuesday 29 at 5:00pm)

Meet Franz Caduc, director of AMAZIA, during the MIDEM 2008 Overview (Wednesday 30 at 10:00am in the Blue Lounge, Press club, Level 01)

More information on AMAZIA can be found at: http://www.amaziacontent.com/

Note to Editors:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, AMAZIA devoted to the creation and distribution of entertainment content, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors, GLOBAL ASSET for asset management professionals and GLOBAL CITY for urban management specialists.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit www.reedmidem.com.

For more information please contact:

Reed MIDEM

Philippe LE GALL, Press Officer
Tel: +33 (0)1 41 90 46 48
Fax: +33 (0)1 41 90 67 24
Email: philippe.legall@reedmidem.com

Joanna KIRK – Press Officer
Tel: +33 (0)1 41 90 45 82
Email: joanna.kirk@reedmidem.com
Fax: +33 (0)1 41 90 67 24

http://www.amaziacontent.com/